Featured Event Videos.
Take a peek inside a few of our recent House Party Events.
Frito-Lay TrueNorth
TrueNorth Oscars House Party
Frito lay partnered with House Party to promote and encourage hosts and their guests to experience and taste TrueNorth® snacks. The event, called the TrueNorth® Oscars® House Party gave consumers the opportunity to discover TrueNorth® snacks in a social, fun environment. This party, an Oscar® viewing party also was able to promote the viewing of the winning True North commercial. On February 22, 2009, 981 hosts across the country invited their friends and family over to watch the Academy Awards and taste the natural flavor of TrueNorth® snacks. These parties featured hands on product trial and enhanced brand awareness.
Better Homes & Gardens
Better Homes & Gardens Cookie Swap House Party
Better Homes & Gardens partnered with House Party to plan and execute a House Party promotion aimed at providing a festive, holiday cookie swap house party to create exposure and awareness of baking, recipes, food storage and a charity organization, including hands-on product trial. The promotion, called the Better Homes & Gardens Cookie Swap House Party, engaged 1,000 viral women who enjoy entertaining and baking and gave them the means to share their enthusiasm with friends by planning and hosting parties in their homes on December 6, 2008.
Xbox 360
Xbox Experience House Party
Xbox partnered with House Party, Inc. to plan and execute a House Party™ promotion aimed at providing a fun party setting that centers around "The New Xbox Experience" to showcase the Xbox 360 upgraded multimedia and entertainment featuring Netflix. The parties included choosing and viewing a Netflix movie and playing the "Scene It?" Xbox video game. The promotion, called the New Xbox Experience House Party, engaged 1,000 viral Xbox 360 owners and gave them the means to share their enthusiasm with friends by planning and hosting parties in their homes on November 22, 2008.
Orville Redenbacher & Maybelline New York
Girls Night In House Party
Orville Redenbacher, Maybelline New York, and NBC partnered with House Party, Inc. to plan and execute a House Party™ promotion aimed at introducing Orville Redenbacher's Natural Lime & Salt popcorn and providing hosts and guests a sneak preview of Lipstick Jungle's Season 2 premiere.The promotion, called the Orville Redenbacher's & Maybelline New York's Girls Night In House Party, engaged 1,000 viral super-fans of Orville Redenbacher's, Maybelline New York, and NBC and gave them the means to share their enthusiasm with friends by planning and hosting parties in their homes on September 17, 2008.
Fisher-Price
The Fisher-Price Play Date House Party
On the weekend of September 6th & 7th 2008, Moms with children ages 6 to 24 months across the country had play dates with their friends and Fisher-Price®. Fisher-Price supplied several toys from its new holiday line just in time for Moms and their kids to experience and consider for holiday purchase. The hosts received an amazing party pack which included about four new toys including the Laugh & Learn™ Fun With Friends™ Musical Table. Guests received various Fisher-Price® toys, a Product Guide and a Sweepstakes Info Card. Hosts and guests were also given a Shop-at-Home Coupon.
Kraft
Kraft Hispanic Event
On Saturday, May 17th 2008, Hispanic women gathered all the moms in their life and hosted a house party celebrating their family, friends and food with Kraft. They learned how Kraft can help women prepare meals they would love to make and their family and friends would love to eat! Each host received a free party pack filled with delicious Kraft food, coupons, and gifts.
Ice Road Truckers
The History Channel Ice Road Truckers House Party
Extreme trucking! The History Channel embarks upon an unparalleled adventure revealing the virtually unknown occupation of ice road trucking, considered to be one of the world’s most dangerous jobs. Hosts of the Ice Road Truckers House Party in 2008 shared the adventure with their friends. Hosts received a free party package featuring an exclusive advance peek of Season Two.
Hershey's
Hershey's Bliss™ Chocolate House Party
During the weekend of April 25th, 26th and 27th, 2008, Hershey's partnered with House Party™ to plan and execute a House Party promotion in 10,000 host households across the country to introduce their new Hershey’s Bliss™ chocolate brand. Each of the 10,000 hosts and over 129,000 of their guests enjoyed samples of Hershey's Bliss Dark Chocolate, Milk Chocolate and Milk Chocolate with Meltaway Center.
SC Johnson
SC Johnson House Party
On May 31st, 2008 one thousand current SC Johnson users gathered friends and family in their homes to share their enthusiasm for the Pledge Multi Surface Duster and Glade Scented Oil Candle. For this event House Party and SC Johnson used a sampling party approach, and hosts received a free party package featuring products for the hosts and samples for the guests, along with supporting materials.
Ford
Ford Warriors In Pink House Party
In the summer of 2008, Ford partnered with House Party, Inc. to plan and execute a House Party™ promotion aimed at increasing consumer awareness of Ford’s Warriors in Pink breast cancer program, while harnessing the enthusiasm of current Ford owners by encouraging them to showcase and endorse their Ford vehicles to their friends and family. To extend the promotional context and add an entertainment component, the project also incorporated a new TV show – NBC’s Kath & Kim – which featured a Ford Mustang product tie-in and a special breast cancer theme. The resulting promotion, called the Ford Warriors in Pink House Party, engaged 1,000 carefully selected super-fans of Ford as party hosts, and gave them the means to share their enthusiasm with friends by planning and hosting parties in their homes on October 16, 2008.
Ford BIG DRIVE
Ford BIG DRIVE House Party
On Sunday, April 6th 2008, new Ford owners around the country gathered in home across the country to show off their new Ford and watch a new episode of Oprah's The Big Give. One lucky party was selected to give away 2 Ford vehicles and cash to help someone in their community.
AVEENO Beauty Party
AVEENO® Beauty Party
On April 12th 2008, thousands of women across the country were among the first to wake up to firmer, younger-looking skin with AVEENO® POSITIVELY AGELESS™ Lifting and Firming products.
Hillshire Farms
Hillshire Farm: GO MEAT! House Party Event
In February 2008, Sara Lee partnered with House Party, Inc. to plan and execute a House Party™ promotion aimed at current Hillshire Farm consumers to share their enthusiasm for the Hillshire Farm Brand with friends and family.
The Closer
TNT: The Closer TV Viewing Party
In December 2007, TNT partnered with House Party, Inc. to drive additional viewership for their acclaimed show, The Closer. Brand advocates invited their friends and family over to watch the show and spread the word to their friends and family.
Megabrands: NEO Shifters
Product Launch House Party
In the spring of 2007, MEGA Brands partnered with House Party, Inc. to plan and execute a House Party promotion aimed at supporting the launch of the NîO Shifters product line by driving awareness, buzz and sales/usage of NîO Shifters action figures and online gaming. The resulting promotion was called the NîO Shifters Join the Resistance House Party.
Cranium WOW!
First-Look Parties: New Game from Cranium
In September 2007, a thousand homes were each sent a free copy of a new version of the popular Cranium WOW!, and over fifteen thousand adult partygoers around the country played on one night.
Friday Night Lights
Season Two Sneak-Peek Viewing Parties
Over 15,000 partygoers celebrated Season Two of the popular NBC series by viewing a sneak peek at upcoming episodes and enjoying party packs filled with banners and merchandise.
Gerber
New Baby Celebration Parties for Parents
Gerber and House Party helped new parents celebrate by sending seventy pounds of samples to each of a thousand homes, to be shared with other parents and their new bundles of joy.
Cartoon Network 3D
Series Preview Parties
To maximize the brand-building power of three animated shows, Cartoon Network engaged HPi to throw three House Parties for each.
Pink Plaid
Better Homes & Gardens Breast Cancer Awareness Cookbook Parties
In support of the Susan G. Komen foundation, Better Homes & Gardens and marketing partners presented parties to support the cause featuring BH&G's Plaid Cookook".
Nickelodeon Neds
Ned's Declassified and Unfabulous
Nickelodeon had a challenge: they wanted to get closer to their young viewers, and they wanted to generate buzz for two brand-new shows they were about to release. The first Nickelodeon House Party accomplished both goals: HPi tracked down 1,000 huge Nickelodeon fans (with equally enthusiastic parents), and each family threw a screening party in their home-all on the same day. 1,000 gatherings of children, their friends, and their friends' parents, all sitting down for a screening of the two new shows-and with lots of Internet activity on houseparty.com before, during and after the parties.20,000 kids and their parents had an amazing experience, courtesy of Nickelodeon. The result? They appreciated that Nickelodeon cared enough to super-serve them (glowing emails from parents and kids alike poured into houseparty.com); the pictures and video they took of themselves at the parties were forwarded across the Internet; and everyone was talking (and talking, and talking)about the two new shows-which launched big three weeks later, and became instant hits for the network.
Nickelodeon Avatar
Nickelodeon Avatar House Party
Flush with enthusiasm from their first House Party, Nickelodeon quickly signed up for another (increasing their order to 1,500 parties). This time the challenge was different: the children's television giant was getting ready to launch Avatar, a dramatic anime-style adventure with lots of mysticism and martial arts. This was a departure for Nick, which was known for silly classics like SpongeBob Squarepants. So House Party found 1,500 rabid fans of both anime and Nick, and then set them loose on houseparty.com, where they set up their parties, invited their guests, and buzzed together with their friends and all the other partygoers about Nickelodeon and the show they were about to preview.On party day, 1,500 homes rocked with children and parents whooping it up in honor of Nickelodeon, and then sitting down excitedly to watch Avatar. After the screenings, kids dressed up like the characters, spilled out into the street writing "AVATAR" in chalk on sidewalks, and then returned to school buzzing about the amazing new show they'd seen. Said Nick's Pam Kaufman, executive vice president, marketing and worldwide promotions: "Avatar has been a runaway success for us, and House Party helped insure that when the show launched, it hit the ground running!"
Biggest Loser
Biggest Loser, Season Two
Reality show The Biggest Loser had been a huge success for NBC, and as season two approached, the network wanted to insure that the hit would reenter the public's consciousness even bigger than before. They also wanted to reward the fans' dedicated allegiance to the show. So NBC ran 10-second spots on-air, offering viewers the chance to preview the season premiere of Biggest Loser at a House Party they would host, two weeks before the show's on-air broadcast. Thousands of fans responded, and House Party's proprietary technology chose the 1,000 fans who were most likely to throw big parties, take lots of pictures and video, and-most importantly-virally spread the word.The 1,000 fans who were chosen were part of an unforgettable event. At the parties (which, as usual, all took place on the same day), hosts and guests watched the season premiere episode, and then they reenacted the action of the show: they enjoyed themselves at the party, and then all began a diet together. The climax of party night was when Biggest Loser's stars dropped in on several lucky-and surprised-parties. And in the days after the show, the communities that were spawned by the Biggest Loser House Party followed the show faithfully, and at the same time supported each other as they themselves strived to lose weight.
Cacao Reserve
Cacao Reserve™ by Hershey's™ House Party
World-famous brand Hershey's™ was about to launch a new line of high-end, gourmet chocolate. But they wanted the buzz spread outside their existing customer base. No problem: House Party identified 1,000 influential chocolate lovers to host tasting parties for the new product (consumer demand to host this party was unprecedented, with thousands applying before any outreach had even begun). A video was produced for the parties, with a chocolate expert taking the partygoers through the tasting, showing them how to appreciate the subtle characteristics of the different varieties. On party day, thousands of partygoers ate up the experience-and, of course, everyone went home with a ton of samples.The client was thrilled, able to follow the course of the promotion on houseparty.com from the planning stage, through guests rsvp-ing and excitedly buzzing, up to and past the parties themselves. Over 1,700 pictures uploaded by the partygoers showed happy people thoroughly immersed in their chocolate-tasting experience-focused, thoughtful, and of course, having a ball. The promotion was a success, and Hershey's credited House Party with an important role in their successful product launch.
Cartoon Network
Cartoon Network House Party Series
As part of sustaining and growing the power of three of its most successful shows (My Gym Partner is a Monkey, Camp Lazlo, and Billy and Mandy), Cartoon Network produced tele-movies for each. To maximize the brand-building power of those films, Cartoon Network engaged HPi to throw three House Parties, one for each of the three cartoons. For each campaign, HPi built a custom, branded site; identified a powerful host group (1,000 hosts for the Gym Partner party, 2,000 hosts for the Camp Lazlo, and 3,000 for Billy and Mandy); and created a buzz-worthy, branded, online experience around each cartoon in the days leading up to the parties. The films were previewed at their respective parties, each on the day before their broadcast premiere.Cartoon Network threw everything they had behind the parties, and the result reflected the degree of that commitment: whether promoting the House Parties on their site, through email blasts to fan lists, or via voiceovers on-air, the response was incredible, with fans flocking by the thousands to houseparty.com for the chance to host one of the parties. And the media generated and uploaded by the partygoers-thousands upon thousands of pictures and videos-became an unstoppable vehicle for the viral buzz that exploded out of the parties and spread rapidly across the Internet.
