Who is a House Party Host?

Our hosts are different for each event we do. Because each of our clients has different and precise marketing needs to reach carefully targeted consumers, we don't rely upon a static database of "serial hosters"—consumers who will host a party any time about anything.

To truly create an authentic and valuable consumer experience that yields powerful marketing results, House Party creates a new promotional plan for each event, and finds a new group of 1,000 or more unique hosts who precisely meet our profile for each event.

We haven't yet run across a demographic that seems badly suited to our events—why? Because we take the time to create a customized experience that is appropriate to each target group. We've done events for kids, couples, women, men, chocolate lovers, book lovers, music lovers, cancer survivors, the weight-conscious, the tech savvy and dozens more.

Typically our hosts are existing brand advocates who prove themselves to be the active, viral agents that we seek to help spread the word. But sometimes a product is new, and so brand advocates don't yet exist. In this case, we locate a group of hosts who are carefully evaluated to possess the perfect combination of demographic and psychographic characteristics that the brand will appeal to.