Nickelodeon Avatar House Party

Flush with enthusiasm from their first House Party, Nickelodeon quickly signed up for another (increasing their order to 1,500 parties). This time the challenge was different: the children's television giant was getting ready to launch Avatar, a dramatic anime-style adventure with lots of mysticism and martial arts. This was a departure for Nick, which was known for silly classics like SpongeBob Squarepants. So House Party found 1,500 rabid fans of both anime and Nick, and then set them loose on houseparty.com, where they set up their parties, invited their guests, and buzzed together with their friends and all the other partygoers about Nickelodeon and the show they were about to preview.

On party day, 1,500 homes rocked with children and parents whooping it up in honor of Nickelodeon, and then sitting down excitedly to watch Avatar. After the screenings, kids dressed up like the characters, spilled out into the street writing "AVATAR" in chalk on sidewalks, and then returned to school buzzing about the amazing new show they'd seen. Said Nick's Pam Kaufman, executive vice president, marketing and worldwide promotions: "Avatar has been a runaway success for us, and House Party helped insure that when the show launched, it hit the ground running!"