the-events > process
Ready, set, party.
House Party offers a comprehensive, turnkey program to help sponsors leverage its unique platform for delivering a more personal, interactive brand or product experience.

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Phase 1
Plan & Prep
average timing: 2-6 weeksThis phase ensures that we are fully prepared to execute a successful event. Planning items include:
- Development of success metrics as per client requirements to ensure that all elements are programmed into the event and that tracking is in place to monitor thoserequirements.
- Development of the party theme and all activities to take place during the parties, including any entertainment content, contests/sweepstakes, product trial and demos, food/drink sampling etc.
- Development of co-sponsor plans—If desired by the client, we identify potential co-sponsorsand their respective roles in all elements of the event.
- Development of Party Packs to be shipped to host households approximately 1 week before the event date. Contents vary for each event based on products, sponsors and program objectives.
Highlights
- Success metrics set
- Activities/themes developed
- Key behaviors/incentives matched
- Co-sponsors engaged
- Party packs developed
Download the Process Overview (168KB)



