Your kind of party people.
House Party delivers party hosts and guests who are loyal, passionate advocates for your brand.
Activating hosts who meet your criteria.
Nothing is more important in achieving a successful party than identifying and finding the right party hosts. Besides meeting your demographic and psychographic criteria, hosts must be social, active, influential within their social groups and eager to perform the tasks we ask of them throughout the House Party process.
Because each House Party client has different and precise marketing needs, we create a new promotional plan for each event — and find a new group of 1,000 or more unique hosts who precisely meet the profile for each event. House Party's unique, proprietary recruitment programs target, deliver and activate the best hosts — who then invite like-minded friends, relatives and colleagues into their homes to enjoy the parties and the products being showcased. After the party, the participants — hosts and guests alike — become a growing advocate army spreading their passion for your brand for months and years to come.
Who are House Party hosts?
House Party hosts are defined by the client’s recruitment plan. Broadly, they represent every demographic type with several critical characteristics. House Party hosts include:
- Men, women, kids, adults, moms, dads, couples, teens, tweens, 20-somethings
- Baby boomers, soccer moms, gamers, geeks, empty nesters, bikers, athletes, foodies, gay/lesbian, mobile professionals, investors, music lovers, chocolate lovers, cancer survivors, the weight conscious, the tech savvy…and more
- Existing brand, show or category advocates
- Motivated participants, not compensated, choosing to host their House Party
- Affluent, active, educated extroverts
- Early adapters who embrace new products and innovation and screened for viral propensity
- Enthusiastic and skilled social networkers with both experience and a passion to entertain
