The party that delivers.
House Party is a high-impact, fully customized marketing program designed to activate consumers and deliver measurable results for marketers.
What is a House Party?
A House Party is an immersive, experiential, consumer activation program. Each event consists of thousands of parties that take place across the country in the homes of precisely selected consumers, with a brand, show or movie at the center of the parties.
A House Party host is typically a brand ambassador — a consumer that already has a positive association with the brand(s). They invite friends, families, neighbors, classmates and co-workers into their homes to enjoy these unique parties and experience the products they are showcasing.
For each event, House Party creates a custom branded website that serves as “Party Central” for six weeks plus a Party Pack filled with engaging, fun products to educate and influence guests and hosts alike. Hosts will add their own personal flair to the event yielding an authentic, fun party experience for guests — and a powerful, immersive branding and sales event for marketers.
Turn-key programs that deliver results.
House Party offers comprehensive solutions enabling sponsors to leverage its unique platform to achieve a more personal, interactive brand experience with precisely targeted consumers. The primary components of a House Party program include:
These extraordinary consumer events are executed by House Party's highly skilled activation event management staff utilizing comprehensive and proprietary systems, methodologies and software. House Party services include:
- strategy development
- program design
- site and digital asset development
- communication plan development
- direct marketing
- measurement and analysis (more on reach methodology)
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