Ultimate Tailgating
targeted | social | fun
House Party announces a unique and powerful opportunity to connect with
passionate fans— sharing fun, food and football!
Now available to a limited number of sponsors, Ultimate Tailgating will promote an increasingly popular American institution with this highly anticipated group event. It's pre-game, halftime, post-game and more—it's the total game-day experience! At this event, single adults, couples and avid fans will gather to show their team spirit by sharing their prized game-day recipes, donning festive team attire and gathering their vehicles. Whether you are marketing food products, cooking equipment, apparel, beverages or automobiles, Ultimate Tailgating will activate your target customers, achieve your objectives and deliver quantifiable results.
Ultimate Tailgating will take place at or near homes of designated tailgaters across the country, delivering a fun, intimate, hands-on way to reach targeted consumers. 1,000 parties will take place on the same day as the main event in a carefully managed, 6 week cycle executed by House Party experts. Each host invites 15-20 friends, family, neighbors, co-workers to share in this very exclusive, entertaining experience. House Party activates the power of peer-to-peer endorsement, combines it with proprietary online tools, promotional tactics and host selection methodologies —and delivers marketers a unique, engaging consumer activation event that no other medium can match.
Participant Profile
- single adult households, couples, families
- typical habits include spectator sports, cooking, dining together
- national event
- viral propensity: very high
- social profile: very high; social connectors and frequent entertainers
- internet footprint: frequent internet users; broadband connectivity
- household income: $50,000 plus
Event Reach
- 1,000 parties
- 14,000 direct participants
- 1.4 million total reach
- 54,000 person hours of hands-on-brand time
For more information on how Ultimate Tailgating can help you business today, call us toll-free at 877-230-6532 or email us at sponsorships@houseparty.com.
