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the-events > HouseEvents > Summer BBQ

Summer BBQ

family-oriented | interactive | fun

House Party announces a unique and powerful opportunity to connect
families— while they’re enjoying one of America’s favorite pastime.

Now available to a limited number of sponsors, Summer BBQ will provide an intimate, convivial environment connecting marketers directly to their customers—when they are upbeat, responsive and enjoying the fun of a family barbecue. At this event, families will gather to cook and enjoy special recipes reflecting themes selected by sponsors. Whether you are marketing barbecue grills, food products/grilling sauces, recipe books or outdoor games, Summer BBQ will activate your target customers, achieve your objectives and deliver quantifiable results.

Like all House Party events, Summer BBQ will take place in the homes and backyards of influential consumers across the country, delivering a fun, intimate, hands-on way to reach targeted consumers. 1,000 parties will take place on the same day as the main event in a carefully managed, 6 week cycle executed by House Party experts. Each host invites 15-20 friends, family, neighbors, co-workers and classmates to share in this very exclusive, entertaining experience. House Party activates the power of peer-to-peer endorsement, combines it with proprietary online tools, promotional tactics and host selection methodologies—and delivers marketers a unique, engaging consumer activation event that no other medium can match.

 

Participant Profile

  • active, home-owning families with outdoor entertainment areas (pools, decks, patios, fire pits)
  • typical family habits include cooking, dining and barbecuing together
  • national event
  • viral propensity: very high
  • social profile: very high; social connectors and frequent entertainers
  • internet footprint: frequent internet users; broadband connectivity
  • household income: $50,000 plus

Event Reach

  • 1,000 parties
  • 14,000 direct participants
  • 1.4 million total reach
  • 54,000 person hours of hands-on-brand time

 

For more information on how Summer BBQ can help you business today, call us toll-free at 877-230-6532 or email us at sponsorships@houseparty.com.

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