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the-events > HouseEvents > Slumber Party

Slumber Party

targeted | youthful | fun

House Party announces a unique and powerful opportunity to connect
with parents and their “tweens”.

Now available to a limited number of sponsors, Slumber Party will help parents communicate and bond with their kids now navigating the challenging pre-teen years. At this event, parents and their fashion-conscious, fad-loving, unpredictable, twittering tweens (girls, age 7-11) will gather to experience and enjoy first-hand the products, activities and entertainment featured at the party. Whether you are marketing clothing, MP3 players, cell phones, toys/games, accessories, collectibles, healthy snacks or TV shows, Slumber Party will activate your target customers, achieve your objectives and deliver quantifiable results.

Like all House Party events, Slumber Party will take place in the homes of influential families across the country, delivering a fun, intimate, hands-on way to reach targeted consumers. 1,000 parties will take place on the same day as the main event in a carefully managed, 6 week cycle executed by House Party experts. Each host invites 15-20 friends and their tweens, family, neighbors and co-workers to share in this very exclusive, entertaining experience. House Party activates the power of peerto- peer endorsement, combines it with proprietary online tools, promotional tactics and host selection methodologies—and delivers marketers a unique, engaging consumer activation event that no other medium can match.

 

Participant Profile

  • families with pre-teen girls, ages 7-11; mom skewed
  • national event
  • girls have large social circles
  • viral propensity: very high
  • social profile: very high; social connectors and frequent entertainers
  • internet footprint: frequent internet users; broadband connectivity
  • household income: $50,000 plus

Event Reach

  • 1,000 parties
  • 14,000 direct participants
  • 1.4 million total reach
  • 54,000 person hours of hands-on-brand time

 

For more information on how Slumber Party can help you business today, call us toll-free at 877-230-6532 or email us at sponsorships@houseparty.com.

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