Pre-Holiday Bash
targeted | festive | fun
House Party announces a unique and powerful opportunity to
connect with in-home entertainers— bringing together friends
and family before the holidays.
Now available to a limited number of sponsors, Pre-Holiday Bash will provide an intimate environment connecting marketers directly to their customers—when they are upbeat, responsive and enjoying the anticipation and excitement of the upcoming holiday season. At this event, hosts and invited guests will gather to enjoy special holiday recipe ideas and activities showcasing selected brands and sponsors. Whether you are marketing holiday beverages, food products, recipes, cookbooks, crafts or gift ideas, Pre-Holiday Bash will activate your target customers, achieve your objectives and deliver quantifiable results.
Like all House Party events, Pre-Holiday Bash will take place in the homes of influential consumers across the country, delivering a fun, intimate, hands-on way to reach targeted consumers. 1,000 parties will take place on the same day as the main event in a carefully managed, 6 week cycle executed by House Party experts. Each host invites 15-20 friends, family, neighbors, and co-workers to share in this very exclusive, entertaining experience. House Party activates the power of peer-to-peer endorsement, combines it with proprietary online tools, promotional tactics and host selection methodologies—and delivers marketers a unique, engaging consumer activation event that no other medium can match.
Participant Profile
- single adult households, couples, families, ages 25-49
- typical habits include entertaining, cooking, dining together
- national event
- viral propensity: very high
- social profile: very high; social connectors and frequent entertainers
- internet footprint: frequent internet users; broadband connectivity
- household income: $50,000 plus
Event Reach
- 1,000 parties
- 14,000 direct participants
- 1.4 million total reach
- 54,000 person hours of hands-on-brand time
For more information on how Pre-Holiday Bash can help you business today, call us toll-free at 877-230-6532 or email us at sponsorships@houseparty.com.
