I Love My Cat

House Party announces a unique, fun opportunity to connect with
cat lovers and their families.

Now available to a limited number of sponsors, I Love My Cat will provide an intimate environment connecting marketers directly to their customers— and to the special affection they have for the family cat(s). At this event, kids and parents (and well behaved cats) will gather to experience first-hand the innovative, cost efficient, healthful products and services showcased at the party. Whether you are marketing cat food/medications/supplements, toys, training programs, insurance, containment systems or grooming supplies, I Love My Cat will activate your target customers, achieve your objectives and deliver quantifiable results.

Like all House Party events, I Love My Cat will take place in the homes of influential pet owners across the country, delivering a fun, intimate, hands-on way to reach targeted consumers. 1,000 parties will take place on the same day as the main event in a carefully managed, 6 week cycle executed by House Party experts. Each host family invites 15-20 friends, family, neighbors, co-workers and classmates and their kids to share in this very exclusive, entertaining experience. House Party activates the power of peer-to-peer endorsement, combines it with proprietary online tools, promotional tactics and host selection methodologies — and delivers marketers a unique, engaging consumer activation event that no other medium can match.

Participant Profile

• cat-owning families
• national event
• viral propensity: very high
• social profile: very high; social connectors and frequent entertainers
• internet footprint: frequent internet users; broadband connectivity
• household income: $50,000 plus

Event Reach

• 1,000 parties
• 14,000 direct participants
• 1.4 million total reach
• 54,000 person hours of hands-on-brand time

For more information on how I Love My Cat can help you business today, call us toll-free at 877-230-6532 or email us at sponsorships@houseparty.com.