Kids in the Kitchen
family-oriented | educational | fun
House Party announces a unique and powerful opportunity to connect with
kids and their families— cooking and baking together.
Now available to a limited number of sponsors, Kids in the Kitchen will promote family bonding, healthy eating choices and the fun of family-oriented, in-home meal preparation. At this event, kids and parents will gather to prepare and enjoy special recipes themed around selected cooking styles supported by event sponsors. Whether you are marketing food products or cookware, Kids in the Kitchen will activate your target customers, achieve your objectives and deliver quantifiable results.
Like all House Party events, Kids in the Kitchen will take place in the homes of influential parents across the country, delivering a fun, intimate, hands-on way to reach targeted consumers. 1,000 parties will take place on the same day as the main event in a carefully managed, 6 week cycle executed by House Party experts. Each host family invites 15-20 friends, family, neighbors, co-workers and classmates and their kids to share in this very exclusive, entertaining experience. House Party activates the power of peer-to-peer endorsement, combines it with proprietary online tools, promotional tactics and host selection methodologies — and delivers marketers a unique, engaging consumer activation event that no other medium can match.
Participant Profile
- families with kids ages 5-12; mom skewed
- typical family habits include cooking, dining together
- national event
- viral propensity: very high
- social profile: very high; social connectors and frequent entertainers
- internet footprint: frequent internet users; broadband connectivity
- household income: $50,000 plus
Event Reach
- 1,000 parties
- 14,000 direct participants
- 1.4 million total reach
- 54,000 person hours of hands-on-brand time
For more information on how Kids in the Kitchen can help you business today, call us toll-free at 877-230-6532 or email us at sponsorships@houseparty.com.
