Family Game Night
family-oriented | interactive | fun
House Party announces a unique, powerful, fun opportunity
to connect with kids and their families.
Now available to a limited number of sponsors, Family Game Night will promote family bonding while showcasing today’s most exciting, innovative, interactive family-oriented games and activities. At this event, kids and parents will participate in friendly competition as they experience first-hand the games, entertainment and activities featured at the party. Whether you are launching a new family-oriented video game, karaoke marketing traditional board games or a karaoke machine, Family Game Night will activate your target customers, achieve your objectives and deliver quantifiable results.
Like all House Party events, Family Game Night will take place in the homes of influential parents across the country, delivering a fun, intimate, hands-on way to reach targeted consumers. 1,000 parties will take place on the same day as the main event in a carefully managed, 6 week cycle executed by House Party experts. Each host family invites 15-20 friends, family, neighbors, co-workers and classmates and their kids to share in this very exclusive, entertaining experience. House Party activates the power of peer-to-peer endorsement, combines it with proprietary online tools, promotional tactics and host selection methodologies — and delivers marketers a unique, engaging consumer activation event that no other medium can match.
Participant Profile
- families with kids ages 5-12; mom skewed
- typical family activities include cooking, sports, playing, shopping, doing homework together
- national event
- viral propensity: very high
- social profile: very high; social connectors and frequent entertainers
- internet footprint: frequent internet users; broadband connectivity
- household income: $50,000 plus
Event Reach
- 1,000 parties
- 14,000 direct participants
- 1.4 million total reach
- 54,000 person hours of hands-on-brand time
For more information on how Family Game Night can help you business today, call us toll-free at 877-230-6532 or email us at sponsorships@houseparty.com.
