House Party announces a unique and powerful opportunity to connect with
today’s active, affluent women 40+.

Now available to a limited number of sponsors, Fabulous Over Forty will showcase today’s most effective and innovative health and beauty products for women over 40. At this event, active, affluent women will gather to learn about, sample and discuss the products featured at the party. Whether you are launching a new line of skin care products, marketing a weight management program or promoting women’s vitamin supplements, Fabulous Over Forty will activate your target customers, achieve your objectives and deliver quantifiable results.

Like all House Party events, Fabulous Over Forty will take place in the homes of influential consumers across the country, delivering a fun, intimate, hands-on way to reach targeted consumers. 1,000 parties will take place on the same day as the main event in a carefully managed, 6 week cycle executed by House Party experts. Each host family invites 15-20 friends, family, neighbors, co-workers and classmates and their kids to share in this very exclusive, entertaining experience. House Party activates the power of peer-to-peer endorsement, combines it with proprietary online tools, promotional tactics and host selection methodologies — and delivers marketers a unique, engaging consumer activation event that no other medium can match.

 

Participant Profile

• women 40+
• national event
• viral propensity: very high
• social profile: very high; social connectors and frequent entertainers
• internet footprint: frequent internet users; broadband connectivity
• household income: $50,000 plus

Event Reach

• 1,000 parties
• 14,000 direct participants
• 1.4 million total reach
• 54,000 person hours of hands-on-brand time

 

For more information on how Fabulous Over Forty can help you business today, call us toll-free at 877-230-6532 or email us at sponsorships@houseparty.com.