Back To School
interactive | educational | fun
House Party announces a unique and powerful opportunity to connect with
kids and their families at the peak of back-to-school excitement.
Now available to a limited number of sponsors, Back to School will provide a showcase for cost efficient, innovative, stylish products for kids and families—just as they are diving back into the school routine. During each party, kids and parents will gather to experience first-hand the products at the center of the event, and view exclusive entertainment programming selected for the party. Whether you are marketing kids’ clothing, school supplies or innovative learning tools, Back to School will activate your target customers, achieve your objectives and deliver quantifiable results.
Like all House Party events, Back to School will take place in the homes of influential parents across the country, delivering a fun, intimate, hands-on way to reach targeted consumers. 1,000 parties will take place on the same day as the main event in a carefully managed, 6 week cycle executed by House Party experts. Each host family invites 15-20 friends, family, neighbors, co-workers and classmates and their kids to share in this very exclusive, entertaining experience. House Party activates the power of peer-to-peer endorsement, combines it with proprietary online tools, promotional tactics and host selection methodologies—and delivers marketers a unique, engaging consumer activation event that no other medium can match.
Participant Profile
- families with kids ages 5-12; mom skewed
- typical family activities include cooking, sports, playing, shopping, doing homework together
- national event
- viral propensity: very high
- social profile: very high; social connectors and frequent entertainers
- internet footprint: frequent internet users; broadband connectivity
- household income: $50,000 plus
Event Reach
- 1,000 parties
- 14,000 direct participants
- 1.4 million total reach
- 54,000 person hours of hands-on-brand time
For more information on how Back to School can help you business today, call us toll-free at 877-230-6532 or email us at sponsorships@houseparty.com.
