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Frito-Lay TrueNorth
TrueNorth Oscars House Party
Frito lay partnered with House Party to promote and encourage hosts and their guests to experience and taste TrueNorth® snacks. The event, called the TrueNorth® Oscars® House Party gave consumers the opportunity to discover TrueNorth® snacks in a social, fun environment. This party, an Oscar® viewing party also was able to promote the viewing of the winning True North commercial. On February 22, 2009, 981 hosts across the country invited their friends and family over to watch the Academy Awards and taste the natural flavor of TrueNorth® snacks. These parties featured hands on product trial and enhanced brand awareness.
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