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Orville Redenbacher & Maybelline New York

Girls Night In House Party
Orville Redenbacher, Maybelline New York, and NBC partnered with House Party, Inc. to plan and execute a House Party™ promotion aimed at introducing Orville Redenbacher's Natural Lime & Salt popcorn and providing hosts and guests a sneak preview of Lipstick Jungle's Season 2 premiere.

The promotion, called the Orville Redenbacher's & Maybelline New York's Girls Night In House Party, engaged 1,000 viral super-fans of Orville Redenbacher's, Maybelline New York, and NBC and gave them the means to share their enthusiasm with friends by planning and hosting parties in their homes on September 17, 2008.


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