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Ford

Ford Warriors In Pink House Party
In the summer of 2008, Ford partnered with House Party, Inc. to plan and execute a House Party™ promotion aimed at increasing consumer awareness of Ford’s Warriors in Pink breast cancer program, while harnessing the enthusiasm of current Ford owners by encouraging them to showcase and endorse their Ford vehicles to their friends and family. To extend the promotional context and add an entertainment component, the project also incorporated a new TV show – NBC’s Kath & Kim – which featured a Ford Mustang product tie-in and a special breast cancer theme. The resulting promotion, called the Ford Warriors in Pink House Party, engaged 1,000 carefully selected super-fans of Ford as party hosts, and gave them the means to share their enthusiasm with friends by planning and hosting parties in their homes on October 16, 2008.

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