Cacao Reserve

Cacao Reserve™ by Hershey's™ House Party

World-famous brand Hershey's™ was about to launch a new line of high-end, gourmet chocolate. But they wanted the buzz spread outside their existing customer base. No problem: House Party identified 1,000 influential chocolate lovers to host tasting parties for the new product (consumer demand to host this party was unprecedented, with thousands applying before any outreach had even begun). A video was produced for the parties, with a chocolate expert taking the partygoers through the tasting, showing them how to appreciate the subtle characteristics of the different varieties. On party day, thousands of partygoers ate up the experience-and, of course, everyone went home with a ton of samples.

The client was thrilled, able to follow the course of the promotion on houseparty.com from the planning stage, through guests rsvp-ing and excitedly buzzing, up to and past the parties themselves. Over 1,700 pictures uploaded by the partygoers showed happy people thoroughly immersed in their chocolate-tasting experience-focused, thoughtful, and of course, having a ball. The promotion was a success, and Hershey's credited House Party with an important role in their successful product launch.