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Better Homes & Gardens

Better Homes & Gardens Cookie Swap House Party
Better Homes & Gardens partnered with House Party to plan and execute a House Party promotion aimed at providing a festive, holiday cookie swap house party to create exposure and awareness of baking, recipes, food storage and a charity organization, including hands-on product trial. The promotion, called the Better Homes & Gardens Cookie Swap House Party, engaged 1,000 viral women who enjoy entertaining and baking and gave them the means to share their enthusiasm with friends by planning and hosting parties in their homes on December 6, 2008.

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