Meet the mighty microsite.
House Party’s powerful tool that helps hosts plan and manage a successful event – and boosts your marketing ROI.
Invaluable, flexible, interactive, engaging.
For each event, House Party creates a custom branded microsite that serves as “Party Central” for the entire six week promotion cycle. Throughout this period, the site performs many valuable functions for hosts and sponsors alike. The site is launched three weeks prior to the event, enabling us to engage party hosts and get them comfortable, informed, excited and primed for the party.
“My Party” Page
Each host sets up their own “My Party Page” that serves as a planning area and enables them to:
- Upload photos and video
- Manage guest list and RSVPs
- Send out or print out invitations we create for them
- Blog with their guests
The party page also performs critical services for the sponsor. These include:
- Tracking all event activities
- Collecting all relevant data including invitees and demographic information (data is owned by sponsor)
Main Party Page
The main party page is the hub of the client’s communications plan and a vital collection point for information and data. It contains what we’re going to say to the party community every day of the pre-party period. We create blog threads that launch all through this period to stimulate conversation, get feedback, enter a contest, get involved. A virtual community where hosts, guests and clients interact prior during and after the party, the main page has many functions:
- Scoreboard shows the parties developing, the number of guests invited, the number of photos uploaded, plus a map showing where parties are taking place
- Provides a place where co-sponsors communicate messages/offers
- Everything develops in real time so clients can log in to track and watch the promotion evolve
- During the parties guests upload and share photos and videos
- Party Vision feature is a two-way multi media viewer on which party goers upload photos and videos—and clients can stream videos and messaging, enabling you to communicate objectives and brand the event
- We broadcast to the entire party community what’s happening within the individual parties
