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solutions > by industry > publishing

Think outside the book.

House Party connects publishers to consumers in an innovative, intimate, interactive environment no other medium can match.

Today more than ever, publishers are exploring new ways to market books and periodicals…from e-books to specialized websites to custom books to publishing via cell phones. A House Party event will engage and activate thousands of passionate customers and prospects in a personal, fun, interactive way— in the homes of carefully selected party hosts. Whether the goal is promoting a new book or a new method of delivering it, House Party can create, customize and execute an event that will achieve specific objectives—and deliver measurable results.

Innovative, relevant, timely solutions for today

House Party offers many advantages over traditional marketing tactics:

  • publishing industry specialists/expertise
  • clearly defined success metrics
  • turnkey, fully customized, cost effective programs
  • ideal environment for distributing branded merchandise, brochures
  • immersive brand experience
  • intimate connection to consumers
  • high velocity, high impact word-of-mouth
  • sophisticated follow-up surveys measuring results
  • extended pass-along to build long-term loyalty
  • unique combination of touch & tech, in-home and online involvement

For more information on how House Party can help meet the challenges ahead, email us at sponsorships@houseparty.com or call us toll-free at 877-230-6532.

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