solutions > by industry > consumer package goods (cpg)
Top-shelf marketing platform.
House Party activates consumers for packaged goods marketers, generating powerful brand recognition, loyalty and passion.

Today's proliferation of brands and marketing strategies makes it more challenging than ever for packaged goods marketers to stand out in the minds of consumers and on the shelves of retailers. House Party enables you to meet the challenge—with customized party experience in thousands of homes that target and activate consumers in a very personal, fun, hands-on setting. Ensuring maximum success, House Party custom designs your event to achieve specific objectives and follows up with quantifiable results.
Innovative, relevant, timely solutions for today
House Party offers many advantages over traditional marketing tactics:
- consumer package goods industry specialists/expertise
- clearly defined success metrics
- turnkey, fully customized, cost effective programs
- ideal environment for distributing branded merchandise, brochures
- immersive brand experience
- intimate connection to consumers
- high velocity, high impact word-of-mouth
- sophisticated follow-up surveys measuring results
- extended pass-along to build long-term loyalty
- unique combination of touch & tech, in-home and online involvement
For more information on how House Party can help meet the challenges ahead, email us at sponsorships@houseparty.com or call us toll-free at 877-230-6532.


