Try, experience, purchase.
House Party’s unique in-home programs offer a powerful way for marketers to generate new customers…and sales.
Today's consumers are bombarded with more messages, more media and more advertising than ever before. Marketers express increasing frustration about the limited options they see for reaching their target consumers in a meaningful, memorable, impactful way. That’s when they call House Party. For many marketers, getting a consumer to try a product is the primary driver toward purchase activity. If a consumer tries the product, they are likely to buy. Naturally, it is challenging to get the right consumers in an environment that enables, amplifies and tracks the trial experience. And if the product is more complicated (i.e. consumer electronics), it is nearly impossible to engineer an authentic, immersive trial experience on any meaningful scale or even in a retail showroom.
The House Party advantage
Each House Party event is designed to deliver the perfect backdrop that compels consumers to try a new product in an immersive in-context surroundings, in a social, trusted setting, and with the aim of giving consumers hours of time to try, consider, discuss and incorporate a new brand or product into their lives.
House Party participants lean forward in their seats and personally experience and discuss the brand at the center of the parties. They learn what the brand truly delivers and the place it can take in their lives. On average, House Party attendees report more than 85% increase in brand awareness after a party, and more than 65% increase in their overall brand perception.
Innovative, powerful solutions marketers need now
For marketers facing today's unique challenges, House Party offers distinct advantages over traditional tactics:
- powerful consumer activation vehicle
- turnkey programs
- fully customizable
- measurable outcomes
- cost effective
- intimate connection to consumers
- fun and engaging brand experiences
- immersive and extensive brand exposure
- high velocity and high impact WOM
- generates authentic, infectious enthusiasm
For more information on how House Party can help meet the challenges ahead, email us at sponsorships@houseparty.com or call us toll-free at 877-230-6532.
