What works best now—
experiential marketing.
House Party delivers an immersive experience for consumers and a powerful experiential marketing vehicle for sponsors.
Embrace the non-traditional.
Today, more and more smart marketers are discovering and embracing the power of experiential marketing. Research confirms that people who’ve been engaged by an immersive experience take action, talk to others, and generate positive word-of-mouth. Consumers cite recommendations from friends, family and colleagues as a leading driver of consideration and purchase.
Compelling findings from just a few surveys demostrate the power of experiential marketing:
- 92% of people trust word of mouth as the best source of new product ideas, according to a GfK/Roper survey
- 69% of consumers say they “trust people like themselves,” according to a Yankelovich survey
- 88% say they bought a product because of a personal recommendation, according to a Millward Brown survey
- 82% identified participating in a live experience as the most engaging form of communication and 85% said it would cause them to talk to others, according to a Jack Morton/Worldwide survey
All of which makes a compelling case for House Party—a new marketing medium reflecting experiential marketing at its most effective. Each House Party event features thousands of hours of hands-on brand experience right in the living rooms of carefully selected party hosts. The hosts and guests alike engage, touch, feel, taste and try your product. After the party they become passionate customers and ambassadors for your brand, spreading the word, recruiting new customers, boosting sales for years to come.
A formula for success
The House Party approach to experiential marketing is a turnkey program customized to your specific
objectives—a program offering distinct advantages over traditional marketing tactics:
- Comprehensive commitment to a valuable consumer experience
- Powerful consumer activation vehicle
- Measurable outcomes
- Cost effective
- Intimate connection to consumers
- High velocity and high impact WOM
- In-context opportunities to experience brands
- Buzz-worthy programming
- Access to the right host/guest targets
- Fun, compelling party content: music, television/video, special activities, contests, sweepstakes, House Party points
- Unique combination of touch & tech; in-home & online
