Bring brands to life.
Motivate consumers to act.

House Party’s unique in-home marketing programs activate consumers, creating passionate customers and loyal brand ambassadors.

Making your brand work harder.

House Party activates your best customers and prospects via stimulating, fun events hosted by consumer hosts who already have a positive, enthusiastic association with your brand. They, along with the like-minded guests they invite, get involved with the guest of honor—your product— when they are upbeat, responsive, engaged.

In this intimate, immersive environment your product springs to life in the hands of your target audience—people motivated to experience, to buy, and ultimately become influential ambassadors for your brand. The result is a very personal, experiential consumer activation program that delivers reach and results nobody else can match.

House Party’s activated consumers:

• Spread their passion for your brand
• Join an advocate army of brand loyalists
• Drive extensive word-of-mouth activity
• Jump-start product introductions
• Participate in product trials and sampling
• Redeem coupons, enter sweepstakes, sign up for e-mail communications
• Visit and buy from online and offline retailers
• “Test drive” innovative products as trend setters and early adapters
• Generate excitement for entertainment products, video games, programming
• Provide valuable feedback to pricing, packaging, product testing