Management Team

Kitty Kolding

chief executive officer

Kitty Kolding is the CEO of House Party, Inc. Since taking the reins in 2007, Kitty has led House Party to profitability and dramatic growth, tripling the firm’s revenue for the past three consecutive years. Under her leadership, House Party has broadened its word-of-mouth products and services, expanded from the U.S. into 11 other countries, and penetrated several major industries, all while increasing its repeat-business rate among clients – blue chips such as Kraft Foods, Disney, Ford, Microsoft, and P&G – to over 60%.

Kitty has been quoted across major media outlets, such as The New York Times, The Wall Street Journal, USA Today, Fox News, CNBC.com, Fast Company, Variety, Advertising Age, Adweek, Brandweek and Event Marketer Magazine. She has been a featured speaker at leading industry conferences, such as the WOMMA Summit, Digital Hollywood, ad:tech and the American Marketing Association events.

Prior to joining House Party, Kitty was founder and CEO of S3, an outsourced services firm specializing in strategic sales and partnerships. Prior to that she held a series of senior executive positions at Jupiter Research (NASDAQ: JUPM, fka JMXI, fka JPTR), helping grow revenues to over $100 million. Her roles included SVP, Global Sales & Client Service; SVP, International Business Development; and VP, Global Strategic Accounts. Her clients at Jupiter were Fortune 500 companies from every major industry in 13 countries.

Prior to joining Jupiter, Kitty served as VP, Business Development at GetSmart, an online financial products comparison-shopping service that was later purchased by Providian. Before that she founded Land Sales Resource (LSR), a commercial real estate research firm, supplying proprietary data and research to commercial real estate lenders, brokers, appraisers and corporate executives.

Kitty currently resides in Parker, CO with her two sons.

Jon Yaged

chief operating officer

Jon Yaged oversees business planning and operations for House Party, including finance, event delivery, IT and Human Resources.
 
Jon came to House Party from The Walt Disney Company, where he held a series of increasingly responsible positions in Disney’s consumer products and publishing businesses. Most recently Jon was the Vice President, U.S. Publisher of Disney Book Group and was responsible for all aspects of Disney’s vertically integrated publishing operations in North America and product development for Disney’s global book licensing business. Under his leadership, DBG reached record revenue and operating income while continuing its history of publishing critically acclaimed, best-selling books for children and young adults. During his tenure at Disney, Jon also served as Vice President, Business Affairs & Development for Disney Consumer Products and Disney Publishing Worldwide as well as Vice President, Business & Legal Affairs for Miramax Books.

Prior to joining Disney Jon practiced entertainment and technology law for the law firms of Cowan, DeBaets, Abraham & Sheppard and Robinson Silverman Pearce Aronsohn & Berman in New York. He has a JD from the Benjamin N. Cardozo School of Law and a Bachelor of Business Administration in Finance from The George Washington University. Jon began his career as business manager for the 9:30 Club in Washington, D.C.

Jon lives with his family in New York City.

Michael Perry

chief product officer

Michael Perry is House Party’s first Chief Product Officer.  Michael is responsible for the company’s product vision, design and development, as well as product marketing and management.  He has extensive experience in marketing and product development, as well as technical training in analytics, with a specialty in econometrics.  Michael combines this experience and training with a strong research background in human behavior and human cognitive development. This unique talent set is the basis from which he has developed truly innovative marketing strategies and programs for some of the world’s largest brands.

Michael has more than 20 years experience on the client side, leading strategy, product, marketing and data analytics teams.  Most recently, he served as Senior Vice President of Marketing, Brand Strategy and Emerging Technology at Story Worldwide, a global content marketing agency.  He successfully implemented new branding and business initiatives, which resulted in building new revenue for the agency.  Michael has also established himself as a leader in the social media marketing space, creating social media and storytelling approaches, tools and methodologies at Story, and as a major contributor to the Online Marketing Blog Network.

Prior to his experience at Story, Michael held strategic marketing positions at Wyndham Worldwide/Group RCI, JPMorgan Chase & Company, Bertelsmann AG (BMG), Citibank and Time Warner. 

He earned his master’s degree in Politics with a concentration in Research Methodology & Econometrics from New York University and his BA in Political Science with a concentration in Humanities from William Paterson University. 

Chris Collier

svp, event development

As one of House Party’s longest tenured employees, Chris Collier has helped to conceive and expand the HP platform and delivery processes through a variety of roles.

Today, Chris works on multiple fronts to drive the continuing development of the HP user experience, with particular emphasis on user engagement and event metrics.

Chris came to House Party from the non-profit world of institutional philanthropy, where he began his career working for New York University before moving to the Smithsonian Institute. From there he moved to the healthcare world, serving as President of the Norwalk Hospital Foundation (Norwalk, CT) and Executive Director of the Suburban Hospital Foundation (Bethesda, MD).

A native of Irvington, NY – home to House Party and its co-founders, Gene DeRose and Parker Reilly – Chris attended the University of Virginia, where he received a B.A. in philosophy. Today, he lives in Fairfax Station, VA, outside of Washington, DC, with his wife, Sally, and three children.

Mindy Davis

svp, experiential programs

Mindy Davis joined House Party in 2007 as the SVP Experiential Programs, overseeing all aspects of the company’s event delivery organization and ensuring that clients get the best possible results from each House Party program.

Mindy has more than 20 years experience driving strategic marketing campaigns and new product development efforts. Prior to joining House Party, she was instrumental in driving new business initiatives on the Gevalia brand ($250MM revenue, 1.2 million members) for Kraft Foods. She created a new wine continuity program (600 Grapes), lead Gevalia’s entry into the Hispanic market, and introduced an advocacy program with House Party. Prior to her tenure at Kraft, Mindy held a variety of senior positions at BMG Direct. She lead the Pop Music Club to record sales and contribution as the VP, Retention. She was also responsible for leading the team that developed the most successful business launch in the company's history – Sound and Spirit, a Christian Music club. Her last position at BMG Direct was to create a new music e-commerce site, OnePriceCDs. Other past work experience includes VP, Advertising and Brand Development at American Family Publishers, as well as launching a children’s book club at Book-of-the-Month Club.

Mindy has B.S. in Business Administration from the State University of New York at Albany and an MBA from Columbia University.

Alex Miller

vp, finance

Alex Miller joined House Party in November 2008. He is a seasoned financial executive in both young growth orientated companies and soundly established companies. 

Prior to joining House Party, Alex was Controller at JDS Pharmaceuticals, a start up specialty branded private equity funded pharmaceutical company.  During his tenure, JDS grew from 8 to 80 employees and from one product with an empty pipeline to several products either in the market or in late stage development. JDS was sold to a publicly traded company in 2007 for $125 million.

Adding to his diverse expertise, Alex has consulted for a variety of companies in various industries.  His vast experience also includes financial executive positions with several large media companies; notably 13 years at the Star-Ledger of Newark, NJ and eight years with the New York Daily News.  Alex is a graduate of The City College of New York with a BBA in Accounting and is a CPA.  He has two grown daughters and currently lives in Randolph, NJ with his wife.

Mark Fogarty

vp, technology

Mark Fogarty began working for House Party in 2006 as a consultant doing application development and infrastructure configuration and support. He was brought onboard as VP of Technology in early 2008.

Before House Party, Mark ran a successful consulting company in Southern California designing and building secure, highly available data collection and distribution systems for large and small businesses as well as the U.S. Navy.

Before moving to California, Mark served as systems manager at Land Sales Resource in the Chicago area. When LSR was acquired by a San Diego-based data company in 1996 he relocated to the West Coast to take a position as Senior Developer.

Mark has a background in physics, math and computer systems. He started working in data processing for the pari-mutuel industry in the midwest during the late 1970s. Mark lives in Oceanside, CA with his wife and daughter.

Pam Seiler

vp, sales

Pam Seiler leads House Party’s national sales team.  Since joining the company in 2006, she has been instrumental in penetrating and building the sales at House Party by expanding into key verticals, notably Food & Beverage and CPG, securing engagements with many of the world’s major brands, such as Kraft Foods, Unilever, P&G, Nestle, Hershey’s, ConAgra Foods, Johnson & Johnson and SC Johnson.  In 2009 Pam led the team to a tripling in sales revenue.

Pam spent a majority of her sales career at Hewlett Packard Company (HP), where she served as a Senior Sales Representative/Account Manager for 10 years.  At HP Pam sold, developed and supported the two largest HP commercial systems accounts in the Western U.S. Region, generating $13.5 million over three years.  She managed a team that designed, sold and implemented a $2 million software and hardware solution, displacing a major competitor. She won Hewlett-Packard’s top sales awards – President’s Club (top 1% worldwide) and Achiever’s Club (top 20% nationwide). She won the Most Valuable Player Award for Southern California Area two years in a row, and was inducted into the HP Hall of Fame for Quarterly Sales Performances.

Pam followed up her success at HP as an early employee of a key HP distributor, Integration Alliance Company, which was purchased by General Electric – Information Technology Distribution Company in 1999.  Pam held several roles at IAC, including National Sales Program Manager and Regional Sales Manager.  She received the GE-ITD President’s Club Award and GE-ITD Pinnacle Award - #1 in GE ITD HP Business Unit in 1998.

Pam holds a B.B.A. in Business Administration/Marketing from the University of Iowa.  She lives in Colorado with her husband and three children.

Tom Daly

vp, interface design

Tom Daly oversees all aspects of the consumer online experience for House Party. He got his BFA from the School of Visual Arts in NYC, and very quickly became absorbed in the frenzy of the multi-media world of the mid to late 90s. Along with thousands of other designers, he first learned "Web Design," during what can be called the dark days of the web, when usability and accessibility were not yet spouting from the tips of our tongues. Then a decade later, along with those very same thousands of designers, relearned "Web Design" as we now know it.

There were detours along the way. But none that did not add to a body of knowledge now being applied at House Party. Tom spent a few years working at MTV Animation studios painting backgrounds for cartoons, serving as Color Supervisor for "Spy Groove," and creating digital special effects for the infamous Celebrity Deathmatch series. (The best part about that job was telling his grandmother over the phone that he was busy making Keanu Reeve's head explode and had to call her back!)

After MTV Animation closed its studio doors, Tom founded NYC Labs, a boutique design shop based out of Williamsburg, Brooklyn with two partners. With NYC Labs, Tom created show package graphics for a Celebrity biography series that aired on Bravo called "Backspin," and created lots of fun websites for small to midsize businesses.

House Party became a client of NYC Labs, and the rest is history as they say.