What is a House Party?

House Party is a highly specialized viral marketing platform that develops and launches a thousand or more highly engaging parties in the homes of carefully selected consumers, all of which take place on the same day. The parties are attended by the host's friends, families, neighbors and co-workers and shared by millions more who experience the party via the Internet.

A House Party is a fun, authentic, natural feeling party in the home of a trusted friend, with a brand or handful of brands injected into the center to help heighten key elements of these fun parties.

Is it Like a Tupperware Party?

Yes... and no. There are many appropriate analogies to be made to the successful phenomenon that is a Tupperware party, but a House Party is different in one key way: hosts of house parties are not paid representatives of any of the products that are showcased at the event.

Instead, a House Party host is typically a brand ambassador – a consumer that already has a positive association with the brand(s), and who is likely already out doing something we simply want them to do more of: telling their friends about the brand. House Party finds the most viral of these consumers, and gives them ways and reasons to do more of this advocacy while also allowing us to guide and sculpt some of it, peek in on how it's going, and track it. In this way, we are able to create a truly valuable consumer experience that also meets our clients' unique and specific marketing objectives.

In the case of a new offering where brand ambassadors may not yet be present, the sophisticated House Party host selection algorithm works equally effectively – we simply locate consumers who meet our clients target customer characteristics, and educate and activate them in a very similar way. Learn more about our Host Aggregation Methodology. Wondering who our hosts are?

And while no one is a paid sales person at a House Party, that doesn't mean there isn't a lot of buying that goes on. House Parties are frequently set up to activate immediate and near term purchase behavior. An event of just 1,000 parties easily draws in more than 15,000 fans directly (those at the party itself) and more than a million relevant consumers virtually. These unique events combine the reach and viral power of the internet with the authenticity and credibility of in-home, peer-to-peer endorsement.

Parties can focus on:

• Direct sales and new customer acquisition
• Driving traffic to retail locations – brick and mortar as wzell as online
• Creating an intimate, immersive product trial experience where consumers can interact with a product in a hands-on, in-context way that can't be achieved via media campaigns or showroom sales opportunities
• Activating a viral, engaging product sampling and new product introduction session offering numerous purchase opportunities.
• Building an instant, highly engaged fan base for about-to-be-released media properties (e.g., television shows; music; movies; books; magazines)
• Enhancing and growing the fan base of existing media properties (e.g., television programs for season premieres, season finales, or other significant programming milestones)
• Building excitement for event-driven programming (sporting events; award shows)
• Developing a new or enhanced fan base for music releases
• Dramatically improving ticket sales or unit sales for new theatrical or DVD releases